11.11/eleven eleven is considered a cult sustainable brand founded by creative directors Himanshu Shani and Mia Morikawa. The Indian brand creates mens and womens collections and has since its creation strived to create grounds for ethically produced products while ensuring sustainable local productions – keeping old traditions alive. At the heart of the brand lays the handwoven or hand spun fabric Khadi popularised by Mahatma Gandhi.
The clothes are made from locally produced fabrics and dyed only with natural pigments. Every collection combines heritage with modern design and tells a story from seed to stitch.