Ji Won Choi

Seoul-born, Oklahoma-raised, New York-made, Paris and Milan-cultivated.

JI WON CHOI is a cultural collage of the places she has lived in and is inspired by.

Passionate about the different cultures around the world, she celebrates their uniqueness while bringing them together to promote positive change.

Since starting her brand in 2017, Ji has shown on the official fashion week calendars in New York, London and Milan.
The two-time collaboration with adidas Originals have been sold out immediately after release and worn by celebrities such as Beyonce, Kendall Jenner, Yara Hadishi, Karlie Kloss, Kourtney Kardashian, etc.

In 2019, she was awarded “Fashion Design of the Year” by the Design Museum in London for “significant contribution to culture”.
Her work is a part of the permanent collection at the Victoria & Albert museum.

Every design is an exploration and celebration of craft and heritage with a passion for highlighting world cultures and local influences--fueled by a contemporary creative edge, bold aesthetics, and an underlying commitment to sustainability through a ‘made-for-all’ attitude.